Hochland Crème
Packaging Redesign
Following an improved recipe, Hochland (the market leader in Romania) briefed us to update the packaging design for a more modern look.
The design solution focused on simplifying the layout, increasing the emotional connection (by improving the appetite appeal of the serving suggestion and highlighting the soft, creamy texture in the background) while also updating the font and eliminating all the extraneous elements.
Agency: Ampro
Creative direction: Irinel Ionescu
Senior Designer: Vicentiu Popliceanu
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